Apple Introducing iPhone XS, iPhone XS Max, and iPhone XR

Introducing iPhone XS, iPhone XS Max, and iPhone XR

iPhone XS, iPhone XS Max, and iPhone XR

The iPhone X described the vision for the future of the smartphone. Today, Apple extending that vision with significant advances across three entirely new products .iPhone XS, iPhone XS Max, and iPhone XR.

iPhone XS

is completely uncompromising. The expansive, Super Retina display with OLED delivers vivid brightness, true blacks, and high-dynamic range content.

iPhone XS

Max has the largest display ever on an iPhone. Custom-developed stainless steel is precisely machined to create structural bands in three finishes, including new gold. With even better water and dust resistance, this structure is integrated with the most durable glass ever developed for a smartphone. Face ID, enabled by the TrueDepth camera system, 

reinvents the way to securely unlock, log in, and pay with only a glance. Now it's even faster. The A12 Bionic chip is the smartest and most powerful chip ever in a smartphone. Its next-generation neural engine dedicates machine learning to everything from augmented reality to photography. 

With a more advanced dual camera system and neural engine, iPhone is again taking us to a new era of photography, where even more capable sensors are combined with lenses, chips, and advanced software, delivering Smart HDR across your photos, creating images like never before. 

Portrait mode on both the back camera and front TrueDepth camera now features more nuanced, software-enhanced, adjustable depth of field. 4K video, with better low-light performance, and extended dynamic range, now records in stereo. And your content plays back in widened stereo sound.

 iPhone XR

integrates the same breakthrough technologies. It's powered by the same A12 Bionic chip, has the same versatile TrueDepth camera, with the same advanced Face ID. An entirely new range of finishes is enabled by precision-machined, 

structural aluminum bands anodized to complement an all-glass enclosure. The all-screen Liquid Retina display is the most advanced LCD in a smartphone and the most color accurate in the industry. A new backlight design allows the display to extend into the radiused corners, 

enabling a larger LCD than ever before. The advanced single-camera system combined with machine learning allows iPhone XR to recognize people, map subjects, and add depth. [CAMERA SHUTTER] The depth of field is adjustable so you can take more dramatic portraits. [CAMERA SHUTTER]

 apple utterly uncompromised vision for the future, iPhone XS and iPhone XS Max, and with a range of new finishes, offering more choice to more people, iPhone XR.

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